Alvaro Morata never topped the bill at Real Madrid and, when he returns to the Spanish capital this week, he will probably find himself overshadowed by the presence of Atletico Madrid's new centre-forward if Diego Costa chooses to act as an unwanted distraction by turning up for Chelsea's Champions League visit to the Wanda Metropolitano Stadium.
Such has been the story of Morata's career so far. The 24-year-old is a supremely talented striker, a player blessed with the physique, technical ability and goal-scoring instinct to have his name in lights, yet so far, it has always been about somebody else.