It’s an African Football HQ special this week, as Ed Dove sits down to talk all things Spanish football in Africa with Managing Director for La Liga in Southern Africa, Marcos Pelegrin.
Since taking his current role 15 months ago, Pelegrin has maintained the work of his predecessor Antonia Barradas, continuing the brand development she began in 2015.
Five months into the La Liga Africa project, Pelegrin talks us through the progress made to date, particularly the strategic partnerships forged and the way the Spanish top flight has been introduced to populations in the region in their own local languages.