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SMU prediction: Will Mustangs clinch bowl eligibility at home vs. Memphis?

When: 8 p.m. Friday at Gerald J. Ford Stadium in Dallas

Records: Memphis (6-4, 3-3 American); SMU (5-5, 4-2 American)

Last meeting: Memphis defeated SMU 66-45 on November 18, 2017 in Memphis.

TV: ESPN2

What's on the line?

SMU's social media effort has been noticeable this week. Communities of students campus-wide and the alumni base seem energized by the #FillFord campaign. There's a good chance that many in the crowd this Friday will be experiencing their first SMU football game in-person. And while a true sellout is doubtful, the buzz around the Mustangs can't be denied.