In his opening press conference in December 2014, SMU Football Head Coach Chad Morris said, “You’re about to see an exciting brand of football. We’re going to be one of the most explosive offenses, one of the most explosive football teams in all of college football, and we are going to be one of the biggest turnarounds in college football before this is done.” He continued by saying, “We’re going to stand toe to toe with the best in the country.”
Morris wasn’t shy about his goals for the SMU program. He talked consistently about building a championship contending football team.