It’s always about the money, but the NBA’s latest move has gone too far.
On April 15, 2016, the NBA Board of Governors approved jersey sponsorships, in which a 2.5 inch by 2.5 inch sponsorship patch will appear on the front left of game jerseys. This is going to take effect in the 2017-18 season, when Nike takes over for Adidas as the league’s uniform and apparel provider.
It’s not a great look.
While the patch is designed to be small and discreet, this is a big jump for the NBA.