In the last year, LaVar Ball has single-handedly turned his family into the Kardashians of American sports.
The father of the Lakers’ first round draft pick, Lonzo Ball, LaVar made waves in the basketball sneaker world after Lonzo rejected sneaker deals from every major brand. By choosing to create Big Baller Brand, the Ball family turned against the establishment, epitomizing the concept of “player empowerment.”
The latest stunt by Big Baller Brand did not involve Lonzo however; instead it was about the youngest of the Ball brothers, LaMelo.