On Thursday afternoon, Zulily announced a new multi-year sponsorship of both Seattle Sounders FC and Seattle Reign FC, indicating a commitment from the local employer to not only be involved in the Greater Seattle community, but to support both women’s and men’s professional soccer in the region.
For Reign FC owner Bill Predmore, the sponsorship from Zulily sends a powerful signal about the employer’s community focus. The online retailer was initially in talks with just the Sounders about a sponsorship. The fact that Zulily was excited about and went on to finalize a deal with the Reign made it immediately clear to Predmore that Zulily was the perfect fit.