We are now one week into group-stage play at the 2019 FIFA Women’s World Cup and there has been plenty of exciting action. Upsets like a 2-1 Italy win over Australia. Record-breaking performances like the 13-0 U.S. win over Thailand. And surprising performances like South Africa’s fight against China and Argentina’s 0-0 draw with Japan.
More countries are showing what’s possible when you invest in the women’s game. But the level of play isn’t the only aspect of the tournament that has grown. More people across the globe are tuning in to support their country or take in the joys of the tournament.