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Sounders owner Adrian Hanauer talks sports science, app-based ticketing

Seattle-based tech blog GeekWire hosted their inaugural "Sports Tech Summit" at Safeco Field on Wednesday, featuring a variety of panels and "fireside chats" with team owners, business owners, and a couple of actual athletes (including Seahawks wide receiver Doug Baldwin).

Seattle Sounders principal owner Adrian Hanauer was actually key in organizing the event, having brainstormed the idea with GeekWire co-founder John Cook years ago. During an owners panel that also featured Vancouver Whitecaps co-owner Jeff Mallett and LAFC co-owner Henry Nguyen, Hanauer talked about technology’s role in the Sounders organization, from sports science to app-based ticketing.