Sponsorship can feel inauthentic at times. But there are times when the right sponsor can make you feel like your sports team is something. A Coke sponsorship feels like something. This is the sponsor of the NBA, NASCAR, the NCAA, American Idol, the Olympics, and just about every other big time thing in the country, it seems like. Coke is America (so is Pepsi, but they didn’t sponsor the Sounders). It is beautiful, for everyone.
This is the big time. This is what MLS Cup winners get. It reminds me of a song from my youth.