Troy Kirby has been a fixture in sports ticketing management for years and quickly can spot a game-changer.
The Olympia-raised director of ticket sales at UC Davis and creator of the industry’s acclaimed Tao of Sports podcast sounded downright giddy while discussing a deal between Major League Soccer and Seat Geek that thrusts the online resale exchange into primary ticketing for the first time.
Seat Geek becomes the official ticketing partner of MLS and is developing an integrated software platform to be available to all teams starting in 2017. Sporting Kansas City is the first MLS squad to sign on and make Seat Geek its primary ticket vendor.