There might not be a more despised brand in the sports world than TicketMaster, the company that controls ticketing for just about every major sports team and major venue in the country. The Seattle Sounders have been no different, much to the constant chagrin of fans who have been quick to complain about everything from TicketMaster’s fee structure to issues with their mobile ticketing.
That’s about to change. Starting next year, the Sounders will do all their ticketing through SeatGeek the team announced on Wednesday. Up until relatively recently, SeatGeek had been mostly known for their secondary-ticketing aggregator.