The National Women’s Soccer League (NWSL) and A+E Networks on Thursday announced an historic broadcast partnership that gives A+E Networks an equity stake in the league and greatly expands broadcast access for fans.
Lifetime, part of the A+E Network, will become an official sponsor and broadcast partner of the league in a three-year deal, beginning this April. With this deal, for the first time in NWSL’s history, a league game will be on TV every weekend of the season. The NWSL Game of the Week on Lifetime will air every Saturday at 1 p.m. PT, with a pre-game show airing 30 minutes prior to the match.