MLS’s move to a major broadcast network and a prime viewing time looks to have been a great success over previous years, achieving results not seen since the move from ABC to ESPN. When the Seattle Sounders won their first-ever MLS Cup against Toronto FC, over 2 million tuned in to watch in the US: 1.44 million tuned in to watch on FOX, while 601,000 tuned in on Univision.
In Canada, they set a record with 1.43 million tuning in on TSN and another 92,000 on RDS. That made this game the most watched MLS game in Canadian history.