Today Major League Soccer has announced a new contract extension with sportswear juggernaut adidas, cementing their partnership through the 2024 season.
adidas originally started their relationship with MLS back in 1996 when they partnered with Columbus Crew, DC United and Kansas City Wiz. In 2004, MLS and adidas reached a 10-year contract for exclusivity for the league and all teams, a deal worth $15 million a year. Back in 2010, adidas and MLS renegotiated the former deal an 8-year contract worth $200 million, or $25 million annually.
This new 6-year deal marks adidas’ largest financial investment in North American soccer, worth $700 million, or $117 million annually.