Robert Passikoff, president of New York based Brand Keys discusses his firm’s 25th annual Fan Loyalty Index survey showing MLB has bumped NFL out of top spot for first time in a decade. Plus, Sounders keeper Stefan Frei on the business of being a league champion.
THIS WEEK’S HEADLINES:
1. Loyalty survey shows MLB has taken over top spot in fan “loyalty” among major U.S. sports leagues
2. Mariners Opening Day payroll ranks 12th in MLB just like a year ago
3. Sounders partner with MLS and B.C. company on limited edition Reigning Champ line of clothing
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