A couple weeks ago, I wrote about an Olympia Brewery who were making a beer named after Clint Dempsey. Although “Deuce Juice” had a name that was easy enough to make fun of, Sounders fans seemed mostly intrigued by the Three Magnets Brewing Co. offering.
MLS and the Sounders? Not so much. Apparently, the brewery received a cease-and-desist notice, which shouldn’t be entirely surprising as any trademark lawyer worth their retainer would have a field day with the branding.
With the beer already brewed and the the company likely wanting to make sure to get it out into market in time to ride the playoff wave, they quickly renamed it.