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Big Data: How the Seattle Sounders’ use of analytics is driving on-field performance

This is a feature in Issue 16 of Sounders Monthly. Copies are available for free at The NINETY, GuestLink Services locations, Soccer Celebration and Membership Central. You can also access it on the Sounders Mobile App.

Head to Starfire Sports Complex in Tukwila, Wash., on any day the Seattle Sounders are training and keep your ears open. Amid the cacophony of coaches barking instructions and players communicating, listen for a steady hum, a constant buzzing. High above the practice fields, Video Analyst Tom Childs flies a drone, recording every drill, every player’s movement.

The information the drone records is used to give players and coaches comprehensive visual feedback to see what they got right and what can be improved.