The biggest day on the NFL calendar for social media departments at the 32 teams isn't a game, the draft or the start of free agency. It is schedule release day.
Much like coaches spend hours game planning, digital departments have spent months planning and shooting videos that will go live when the entire 2022 regular-season schedule is released Thursday night.
Most teams are sparing no expense to come up with unique ways to showcase their upcoming slate.
“Schedule release for us is kind of our Super Bowl in the digital sports club world,” said Derek Eagleton, the Dallas Cowboys' vice president for media and programming.