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Kraken partner with Muckleshoot Indian Tribe for jersey ad

The NHL’s Seattle Kraken have partnered with the Muckleshoot Indian Tribe to put the tribe's logo on their jerseys and help increase Indigenous youth participation in the area.

The team announced the agreement Wednesday at a news conference in Seattle. The Kraken will be the first team in the four major North American men's professional sports leagues to feature the name of a Native American tribe, unrelated to a casino, on jerseys since advertisements became commonplace in recent years.

“To be able to assert sort of our place and our identity within the city, within the region, with organizations like the Kraken, it’s hugely important and it’s hugely meaningful and really a powerful step for our tribe, for our people,” Muckleshoot Vice Chairman Donny Stevenson said.