Back to the Seattle Seahawks Newsfeed

‘His spirit was on everything we were doing.’ Pete Carroll says Seahawks’ distinct persona came from the top – Paul Allen

The Seahawks have a persona – really more like an aesthetic – under their current regime that couldn’t be more distinctive, and at odds with the prevailing culture of the NFL.

They are an organization that purports to embrace individuality, to celebrate differences, and provide a nurturing environment that allows freedom for players to express themselves, no matter how disruptive it might seem from the outside.

That style has led to great success, and at time some great turmoil. But it is the Seahawks’ way, for better or worse – far more of the former, to be sure, in the nine seasons of coach Pete Carroll and general manager John Schneider.