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Higher costs alters the strategy for Super Bowl ads

There’s nothing like the pressure of competing on Super Bowl Sunday.

Yeah, the Denver Broncos and Carolina Panthers experienced some. But the guys really sweating it were the advertising directors of major companies spending nearly $5 million for every 30-second commercial during the CBS telecast.

Many of us laughed when singer Drake parodied his “Hotline Bling” hit with a “Restricted Bling” commercial for T-Mobile mocking data charges. Felt nostalgic when a “Commander” ad featured a retired astronaut blasting off again in an Audi R-8 to the tune of “Starman” by David Bowie. Perhaps sensed a cool factor injected into social consciousness when Toyota Prius’ “Heck on Wheels” depicted a responsible joy ride.