The two ad writers behind the "Banquet" ad spot won't be banished to the pit of misery anytime soon. The hit tagline was originally written into the script only once. Now it's a viral sensation that has grown into multiple spinoffs that will air during the 2018 Super Bowl.
Inside sports business
Let’s raise a toast to the latest round of Super Bowl commercials, often as widely anticipated as the big game itself.
“Dilly Dilly.”
Might as well toast with that, because it’s arguably the most memorable phrase from NFL commercial breaks this season. The “Dilly Dilly” phrase in medieval-themed Bud Light commercials is used by a king and his loyal subjects as a toast or affirmation similar to “hear, hear!