It’s not flashy. It’s not loud. It’s just a rare first impression that doesn’t make you roll your eyes.
Mariners fans have been trained to give the side eye during player introductions. We've heard so many "can't wait to get to work" type quotes that you could wallpaper the old Kingdome with them. And we've asked our fanbase to buy in on the team's "vision" as if it is some sort of subscription service.
So when Rob Refsnyder sent out his first message to Seattle, he was able to connect with the fanbase, simply because it didn't seem like an attempt at marketing.