The Santa Clara · Apr 7, 2018
Zlatan’s Arrival Goes Viral
Administration forum offers insight into campus climate
Anne M. Peterson
Associated Press
April 5, 2018
COURTESY OF APThere are a lot of conflicting opinions about Zlatan Ibrahimovic’s move to Major League Soccer. But no one can argue that his arrival wasn’t dramatic.
The audacious Swedish striker arrived in Los Angeles on Friday and on Saturday he scored twice in the LA Galaxy’s 4-3 comefrom-way-behind victory over the expansion LAFC in the much-ballyhooed first rivalry game between the two teams.
The drama was good for Major League Soccer, brand-wise. On social media, the match led Nielsen’s sports content ratings for that day, with 1,987,000 mentions.