San Jose Mercury News · Aug 9, 2016
CEFCU? Oh, just call it Spartan Stadium
I really want to congratulate San Jose State on its stadium naming-rights deal, but like some politicians have said recently, I'm not quite there yet.
That's because when I hear CEFCU -- it's pronounced "seff-koo" -- I want to say "Gesundheit!" CEFCU Stadium rolls off the tongue like a line on an eye chart.Fans I've talked to have wondered why San Jose State didn't make a deal like this with Adobe, Cisco, Google or any of a number of Silicon Valley companies whose engineering corps are largely made of SJSU grads. I'd bet if San Jose State could have landed any of those deals, it would have.The deal, like the school itself, is practical but not cool.