This past weekend, the San Jose Earthquakes’ Avaya Stadium hosted the Silicon Valley 7’s Rugby event, pitting many global powerhouses against one another for the local community to consume. Australia narrowly defeated the United States 15-12 in the final, while in the Penn Mutual Collegiate Rugby Classic, Central Washington defeated Arizona 15-14 to take the title.
The event featured 13.5 hours of coverage on Facebook Live and reached more than 3.6 million fans worldwide.
Veteran rugby voices Brian Hightower and Gareth Rees called the action, with Colin Hawley providing sideline commentary. The impressive numbers included 632,000 video views and over 78,000 engagements, making the live stream one of the most-viewed U.