For seven straight years, NBC Sports Bay Area (NBCSBA) has reigned as the No. 1-rated cable network — during primetime — in the local TV market. That’s no small feat, considering today’s crowded media landscape.
Of course, it helps that the Golden State Warriors and San Francisco Giants have won multiple championships and built massive followings over that run. The Warriors, in fact, averaged 302,000 viewers per game on NBCSBA last season, making them the biggest regional sports network draw in the NBA.
But as the cord-cutting trend continues, cable networks must figure out how to stay ahead of the pack and bolster audiences in an environment where, as NBC Sports Regional Networks chief David Preschlack says, demanding fans “want what they want, when they want it, and on their own terms.