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Thursday BP: Giants extend retail partnership with Fanatics

Related Topics: San Francisco Giants, BP, Fanatics

Good morning, baseball fans!

The San Francisco Giants have expanded their retail partnership with Fanatics with a 10-year extension to their initial deal from 2019. Since then, Fanatics has been in charge of e-commerce for the organization, as well as operations within the Giants’ flagship Dugout Store at Oracle Park.

This extension will see Fanatics taking over operation of retail locations all over the park, which were previously handled by Bon Apetit. You may remember the snafu last year in which one of the Bon Apetit merchants was selling Los Angeles Dodgers merchandise inside the park.