Just about two weeks ago, I put on my cranky old media analyst hat to lament Baseball’s misguided adventures in the digital space. My central premise was that after revolutionizing the industry, the league ceded all control to the people who leaped off their backs and in doing so accelerated the demographic apocalypse the league now faces.
So now, gentle reader, allow me to throw away that hat and enjoy this happier tune of mine as I relay the news of MLB’s new rights deal with YouTube. From Variety:
YouTube’s first-ever exclusive live game distribution partnership with MLB will cover games during the second half of the 2019 MLB regular season.