Can You Hear The Music?

San Francisco Giants Unveil New UniformThe San Francisco Giants have formally unveiled their new City Connects and it’s an extremely loud and incredibly musical departure from the previous look.

From a strict marketing standpoint, I think it’s a little rough seeing the word GRADIENT twice in a single graphic. Unless... are the kids into gradients now? Somebody DM the Menswear Guy and let me know.

Maria Guardado relayed the team’s intentions behind the look in a post on sfgiants.com this morning:

The City Connect jerseys also include a glove patch on the sleeve, which is inspired by warped 1960s gig posters and “embodies San Francisco’s movement, creativity and rebellious spirit.” The Giants’…