Bob Dorfman is a sports marketing expert at Baker Street Advertising in San Francisco. He assesses the marketability of players and teams, and in the Super Bowl there’s plenty of advertising (and jokes) to go around.
With over 100 million people watching, Super Bowl LIV is an unparalleled opportunity for Big Game players to make a big time impression with fans and marketers.
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The winners will earn in the neighborhood of $120K apiece in bonus money. And those shiny new championship rings have been valued at around $50K. But the real dough is in the national ad deals, appearance fees, autograph charges and other off-the-gridiron earnings that Super Bowl superstars can rack up.