After NFL players started taking a knee during the national anthem, Stephen Martin decided to stage a protest of his own.
In a bold move for his financial bottom line, Martin pulled all Nike gear from his Colorado Springs sports store, Prime Time Sports, a decision prompted by Nike's partnership with Colin Kaepernick.
"We have a choice. We have a voice. And I am not choosing [sic] to be a NIKE dealer anymore," Martin wrote last fall on his Facebook page. "Everything NIKE 1/2 price until its [sic] all gone."
The gesture did not have the effect Martin expected.