What a dizzying week it’s been for Nike.
After the company used the high-profile mug of former San Francisco 49ers quarterback Colin Kaepernick in its 30th annual “Just Do It” ad campaign, an angry President Donald Trump joined a lot of other angry Americans in expressing their displeasure with Nike for honoring a guy who took a knee during “The Star-Spangled Banner.” It seemed all doom and gloom for the sneaker maker.
But that was Monday.
On Friday, San Francisco-based Edison Trends dropped its bombshell finding: After an initial dip immediately following the Kaepernick news, it turns out Nike’s online sale actually grew 31 percent from the Sunday of Labor Day weekend through Tuesday, as compared with a 17-percent gain recorded for the same period of 2017.