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Nike rakes in $3 billion after Colin Kaepernick calls foul on shoe

Related Topics: foul, 3billion, TMZ, Colin Kaepernick, Nike

Apparently Colin Kaepernick can still throw the home run pass.

On Tuesday, it was reported that Kaepernick, the 49ers quarterback-turned-social justice activist, asked Nike to pass on a Fourth of July sneaker because of its objectionable symbology. Nike acquiesced even though some product had been sent to retailers.

According to TMZ Sports, Nike stock shares have since gone up 2 percent, which has goosed the company’s coffers to the tune of $3 billion.

On Friday, TMZ reported, shares of Nike stock were up slightly to $86.62. The company’s market value is now $136.38 billion.

“What I’m beginning to learn about Nike,” Kevin O’Leary of “Shark Tank” fame told TMZ, “they know how to take controversy and blow it up into advertising.