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Levi’s Stadium should drop its concession prices for 49ers games

There’s a reason why tailgating is such a fun venture at NFL games.

Aside from the fun of it all, the food and drink inside stadiums is exorbitantly expensive. You want me to spend $10 on a hot dog and $15 on a domestic beer? And a small size?

It doesn’t help the San Francisco 49ers’ Levi’s Stadium sits at the heart of Silicon Valley, where high wages and high costs of living translate into… well, you know, not-so-cheap eats. But if CEO Jed York and the Niners organization are still about the profits (nothing wrong with that… they should be), they might want to take a page out of the Atlanta Falcons off-the-field playbook.