For years, the Rams were hated. They were the enemy, the 49ers’ chief rival. The only other NFC West team who was actually in the west, and often the team standing between the 49ers and a playoff spot, or even a championship.
Then suddenly, it was over. The Rams were still a divisional opponent, sure, but nothing special. Not a team that made the blood boil.
Now the Rams are back in L.A., and it appears they’re back in the 49ers’ way. But it’s been so long, it’s hard to remember why they were hated in the first place.