With just less than six minutes remaining in the first half, the Houston Texans had already recorded 10 first downs.
Meanwhile, head coach Kyle Shanahan and the San Francisco 49ers had only 10 plays by that point.
Shanahan and the Niners knew they were in for a tough challenge, as Houston's defense is particularly elite against the run, pointing toward running back Christian McCaffrey having a tough game.
But, no one thought things could have gotten as bad as they did, particularly early.
San Francisco failed to register a first down for the first 24 minutes of the game, setting a new record during Shanahan's tenure as head coach dating back to 2017 and as shared by the Associated Press' Josh Dubow:
#49ers have no 1st downs in first 24 minutes of this game.