Kyle Shanahan was working with Zebra Technologies, the company that collects all of the NFL Next Gen data, during Super Bowl week in Atlanta, and the coach shared how he and the 49ers staff use the information to their advantage.
While each player, game ball and referee is tracked in every NFL game, not every team tracks its players during practice. The 49ers do, though, and Shanahan explained why.
"We've been using the heck out of them the last few years,” Shanahan said this week on ESPN's "Golic and Wingo." "We track all of our players.