Marketing a team like the San Francisco 49ers is difficult enough in normal times (normal times since the turn of the century being 7-9), but these days, when everyone hates their stadium, their roster, their seat licenses, their general manager and owner, making people want to care is an extraordinarily difficult task indeed.
Not that they’re not trying, mind you. Jed York continues to appear intermittently on national radio shows to convince the host and his faithful audience that everything is actually fine and dandy. He hires a new assistant general manager whom everyone is sure is 11 losses away from being the next general manager.