Rapper-turned-music-mogul Jay-Z is partnering with the monolithic if ever-uncool National Football League. His Roc Nation entertainment company announced Tuesday that it will be the league’s “live music entertainment strategist,” aimed directly at the Super Bowl halftime show.
Jay has dabbled in sports before as a part-owner of the Brooklyn Nets and with Roc Nation breaking into the player agency landscape, plus he’s long been a fixture courtside at NBA games.
Roc Nation’s latest athletics foray crosses back over the employment line, though, from players to management, in a league that doesn’t exactly foster player empowerment.
But as Jay-Z sat side-by-side with NFL commissioner Roger Goodell Wednesday in an invite-only press conference, he said he indeed spoke with the NFL’s No.