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Kaepernick-Nike backlash fierce, but they aren’t getting the worst of it

And on Tuesday, as predictable as the sunrise, came the backlash.

Colin Kaepernick: Nike suffer #justburnit backlash over advertising campaign https://t.co/neQKLwZtNT pic.twitter.com/hAUNg1CQ21

— Zen World News (@world_zen) September 4, 2018

In case you missed the thunderclap over the weekend, Colin Kaepernick and Nike consummated a deal to make the erstwhile quarterback and human lightning rod one of the faces of the apparel giant’s 30th anniversary “Just Do It” ad campaign.

Behold the raging confluence of politics, race, religion, commerce, First Amendment rights, law and order and the embattled institution of professional football.