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How a tiny company in Alabama made millions on the 49ers' gold satin jackets in the 1980s

Anniston, Alabama, has approximately the population of San Francisco’s Nob Hill neighborhood.

It was once home to the world’s largest chair. It has a sports museum dedicated to a high school that closed in 1973.

And it’s where an upstart apparel company made millions hawking the San Francisco 49ers’ now-coveted gold satin jackets in the 1980s.

Started as a joint venture in 1972 between Willis “Pete” Chalk and Nasco Inc., one of the largest suppliers of school fundraising products in the country, Chalk Line originally tried to corner the high school apparel market before landing major licensing deals in the ’80s with the NBA, NASCAR and the NFL.