A motorcycle enthusiast and motocross rider, Bob Weber always thought to himself there must be a better way to make a helmet.
One that would still provide the aerodynamic performance the sport required, while making it safer for the rider flying more than 20 feet in the air off of dirt ramps and taking hairpin turns at more than 50 mph.
So when the economy came crashing down on his job as a general manager of a motocross apparel company in 2011, the competitive racer decided it was time to make a better helmet for himself and other riders.