Super Bowl merchandise can be great when a team takes home the Lombardi Trophy, but that merchandise holds considerably less value when your team loses. I was in New Orleans for Super Bowl 47, and given how much merchandise was on sale, I have to think most San Francisco 49ers fans who were there for the game have merchandise they probably have not worn in a while.
Players on the participating teams likely receive a lot of merchandise while in town for the game, and former 49ers quarterback Alex Smith found good use for some of his. He was out paint-balling over the Memorial Day weekend, and a Chiefs fan spotted him.