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When it comes to sharp betting activity, conference championship week had been a quiet one heading into Thursday morning.
While we’ve seen some ping-ponging of numbers through the first few days, nothing screamed professional money hitting the market.
But that all changed late Thursday morning when sharps steamed Sunday’s Packers vs. 49ers NFC Championship Game.
Steam refers to sudden, uniform line movement across the entire betting market and is typically the result of respected bettors getting down on the same side of one game all at once at multiple sportsbooks.