As the NFL gets younger, it means more players that grew up exclusively in era of smartphones, social media and more. The San Francisco 49ers are working to improve how they efficiently work with such players.
The San Francisco 49ers are seeing significant roster turnover this season, and that has meant a lot of younger players getting opportunities. The younger the team gets, the more they are dealing with a new generation of player that has grown up in the digital age. That demographic often learns and works in a different manner, and the 49ers have had to adjust.