The 49ers’ fourth annual State-of-the-Franchise address opened virtually Monday night exclusively for season-ticket holders. The first topic: Black Lives Matter.
Team CEO Jed York spoke how the 49ers gained awareness on racial inequality during the 2016 season when, with their endorsement, Colin Kaepernick launched his protests during the national anthem.
Nowadays, a Black Lives Matter flag is being flown atop Levi’s Stadium next to those representing California and United States. The 49ers not only pledged $1 million to social initiatives this offseason but also in 2016, when they matched Kaepernick’s $1 million vow from his own contract.