The San Francisco 49ers moved into the brand-new Levi's Stadium this season, and as with any new stadium, the team wanted to do everything the could to make it state of the art.
Brano Perkovich, Managing Director of New Ventures for the 49ers, explained that the franchise wanted to be on the forefront of stadium technology, and that was one of the key components they focused on when building Levi's.
"Mobile is cornerstone of everything we do," Perkovich said during Chat Sports' Behind the Game Panel on Tuesday night. "We wanted to create an experience that’s really driven by software and let fans bring their screens to the stadium. We wanted to look at what the fans looks at - dealing with traffic, finding parking, finding your seat, and then getting the VIP experience by showing you wait times to avoid long lines at the concession stands or in the bathroom."
The 49ers are able to do this through the Levi's Stadium mobile app, which allows fans to order food and drinks from their seat, watch video replays, and easily find their way around the stadium. The app also provides mobile tickets and parking passes, and the team has set the goal to go totally paperless next year.
"We're big believers that technology is there to enhance the fan experience," Perkovich said. "We don’t believe it takes away from the game. We want to build an experience you can only get at Levi's. Wouldn’t it be cool to be in locker room during a coach's pre-game speech, or to run out of the tunnel next to [49ers running back] Frank Gore? Some of the technology can be woven in and not take away from the experience."
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