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‘You’re going to have to invest’: SDSU athletic director stands by Snapdragon ticket strategy

John David Wicker argues that fan commitment and revenue are essential for SDSU’s football success

San Diego State’s Director of Intercollegiate Athletics John David Wicker speaks at the 2022 football luncheon. Image courtesy of San Diego State Athletics (Derrick Tuskan).

The joke from Wyoming’s head coach, Jay Sawvel, when the Cowboys visited San Diego State on Nov. 1, was that SDSU’s latest promotion was to “come dressed as an empty seat.”

J.D. Wicker isn’t laughing; he’s trying to make sure those seats are filled before the Aztecs walk into the Pac-12.